About Us

Our Story

Darling Clothing Co. was founded by owner, Kylie Carrell, seeing and experiencing a need for unique and fashion-forward clothing that are not only affordable, yet flattering to women of all sizes. 

After studying and receiving a degree in fashion design, Kylie was fortunate enough to work in women’s fashion, not only at the national level but also at the local level.  This local experience is ultimately what inspired Kylie to step out and create a platform for affordable fashion that wears well and looks fabulous.  For too long, friends and family were longing for quality, impactful garments, yet at a more affordable price-point than many of the national online brands.  The question was continually asked, and now is resolved… “Could it be possible to purchase quality, beautiful, and flattering designs similar to those from the notable big names online, yet not have to pay hundreds of dollars per item to look amazing?” 

At Darling, the answer is decidedly…Yes!

Our Mission

Our mission at Darling Clothing Co. is to surprise and delight you with unexpected, distinctive finds for your closet. We curate all of our products with care, ensuring that any treasure you find at Darling is unique, just like you. Whether you are looking to re-build your wardrobe or simply want to add in some fun and exciting finds to your closet…we’ve got you covered, darling.
Our fashion is always changing, growing and embracing new trends that meet the needs of our clientele. Our passion is styling for the busy mom, working woman, and Pinterest loving fashionista. Always keeping you chic, beautiful, and comfortable. 
Your personal inquiry regarding any design is always most welcome.  That’s why we're here, darling!